Karen Leland is president of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEO’s, executives and entrepreneurs develop stronger personal, business and team brands. Clients AT&T, American Express, Marriott Hotels, Apple Computer, LinkedIn, Twitter and others.

 

She is the best-selling author of ten business books and writes a monthly marketing and branding column for Entrepreneur.com Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand (Entrepreneur Press, April, 2016)

Karen speaks for a wide variety of groups including: the Young Presidents’ Organization, American Management Association and Direct Marketing Association. Karen is a frequent guest of the media and has been interviewed for her career and workplace advice on The Today Show, CNN, CNBC and Oprah.